Cheri Armstrong

About

Cheri Armstrong is an entrepreneur, speaker, author, resilience coach, and commercial real estate investor with more than four decades of business ownership and leadership experience. Throughout her career, she has built successful businesses, navigated economic challenges, and developed a passion for helping others overcome obstacles with confidence and purpose.

As the creator of the Figure It 

Out Formula, Cheri works with entrepreneurs, business professionals, and individuals facing major life or career transitions. Her coaching combines practical business strategies, financial wisdom, and faith-based principles to help clients gain clarity, make confident decisions, and move forward with purpose.

Cheri is the author of Figure It Out: What to Do When You Don’t Know What to Do and a sought-after speaker who inspires audiences with authentic stories, practical tools, and actionable strategies for building resilience in business and life. Her presentations encourage leaders to view challenges not as roadblocks, but as opportunities for growth and transformation.

A dedicated community leader, Cheri has served in numerous leadership roles with the Rotary Club of Randolph Metrocom and is committed to strengthening the communities she serves through mentorship, service, and collaboration.

Whether coaching one-on-one, speaking from the stage, or mentoring emerging leaders, Cheri’s mission is simple: to help people discover that when they combine faith, they perseverance, and the right strategy, they can figure out what’s next and confidently move toward the life they were created to live.